Article: Four approaches for data monetisation in the data economy
Any appropriate business model in the data economy would rely on the product features, pricing or monetisation approach, and how data would be used. The article reviews the basic concepts and ways of making money from data.
Data sharing is expected to unlock value in Europe on an unseen scale. A big part of this value is expected to come from companies with access to data beyond their organisational boundaries. Often when we discuss data sharing we mean open data sources and data being shared freely among companies without charging for it. However, data sharing can be both, free of charge but also monetised.
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